As the responders to my LinkedIn post indicated, not everyone agrees with me.
But how can I tell you I am being myself, authentic, transparent if I have someone doing my dirty work for me. Don’t me wrong. I think collaborating with someone is fine. I always liked the Sports books I read that said ‘So and So wrote the book with Joe Author.’
So, I think if you are going to do it, you need to come clean somewhere on the page — and let folks that have someone helping you out. It could be on the bio page. It could be at the end of the tweet — like adding someones initials.
Since most readers expect name on the blog to be the same as the personwriting the blog, here are some suggested guidelines:
- Let your audience know if someone is ghost writing for you
- Indicate that there is a ghost writer on the About Us page
- Make sure your co-writer or ghost writer knows your voice and how you think about things
- Try and proof read what the ghost writer is going to put up on the site because you will ultimately be responsible for it
- Check in with some of your loyal readers (insiders) you trust and get their feedback on the blog