Employee Engagement leads to better Digital Engagement

Below is a  presentation I recently gave on Employee Engagement. This is an area that few companies really think about.

Engaging your workforce is a great way to improve your company’s digital engagement. They can be the eyes and ears — identifying any potential crisis issues. They can engage with users, learn and share those learnings with the organization. And … by being free to engage, they will probably enjoy their work more.

Most companies worry that letting their employees engage will bring the company down. That they might say ‘something bad’ that will be picked up by the press.

This begs the question — why would you hire anyone you didn’t trust?  Why look at this as a glass half full… : )

One way to deal with this fear is to provide Guidelines and Guardrails ™ to employees, giving them an opt-in training program to help them feel more comfortable participating and representing your company in social networks, like Facebook and LinkedIn.

Employee engagement is a key ingredient to a Digital Media strategy. See the deck and see why.


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s