The Solomon R. Guggenheim Foundation has decided to let every day artists submit their work via YouTube so that it can be reviewed for showing (for exhibit) by a group of curators. The best 200 videos will be selected and narrowed down to a group of tenty which will go display at the same time at Solomon R. Guggenheim in New York, the Deutsche Guggenheim in Berlin, the Guggenheim Bilbao in Spain and the Peggy Guggenheim Collection in Venice. This project is called YouTubePlay!
This reminds me of what CNN did with iReport — where an established institution is reaching out to the People and giving them the opportunity to share their creations. I love it! And I think we will see more and more of this — more user created work be leveraged by well known institutions. More established companies, etc. experimenting with social media in this manner. It takes crowd-sourcing to a new level. Mixing well known artists with the People’s art.