Probably the most stunning fact in the article (at least for me) is that BP didn’t have a public relations strategy. It failed to communicate the three key messages the public needed to hear: That BP was accountable for the disaster, was deeply concerned about the harm it caused and had a plan for what to do. Another mistake was when BP said ‘Trust us. We’ll be able to make things right,’ at a time when they obviously couldn’t. The oil was gushing like crazy and they couldn’t cap it. I think that that was a horrible misstep”
Things are never ok when you are in a middle of a crisis — so it’s important to call it what it is (Have I used that phrase before)”
One pieces of silver PR lining is that it sounds like Ogilvy ‘s Digital Team came in and showed them how to effectively use PR.