In just a few weeks — on June 26th at 10 am PDT, the three amigos will ride again and do a webinar on Three Main Challenges for leveraging Big Data:
- Choosing the right Technology
- Adapting your Analytics method
- Creating the necessary organizational synergies
The big data frontier isn’t really about crossing a threshold in the amount of data you use. It’s more about how you work with the data you have. Organizations like Google and Facebook have never had any choice but to work directly with their own data. For most enterprises, however, SaaS Web analytics solutions provided an easy way for organizations to manage and use their digital data. Only companies like Omniture and Webtrends had to do the heavy lifting with the data.
I will lead the discussion with my two amigos:
- Gary Angel, CEO and Founder of Semphonic, a leader in web measurement and analytics (read and listen to my recent interview with Gary)
- Marshall Sponder is an independent Web Analytics and SEO/SEM specialist working in the field of market research, social media, networking and PR and is the author of Social Media Analytics