Contrary to what you might have heard, rumors about the Marketing Funnel’s demise are greatly exaggerated.
The Funnel is alive and well. And it should be leveraged extensively by Marketers. It provides a consistent and universally understood (and somewhat accepted) framework. The funnel does come in a variety of shapes and sizes and colors – with different twists and turns. Despite this variety, few Marketers really leverage this powerful model.
The funnel enables Marketers to have an almost universally understood visual representation of various customer touch points, and makes it easier to track and score a person’s behavior. The Marketo funnel provides a good (although, not the only) framework and consists of six key stages:
Awareness: This is the universe of people who know anything about Marketo no matter what social network they participate on, what articles they read, etc.
Inquiry: This is when we finally know something about the…
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