Data Strategy

We can help you build and track customer engagement, lifetime value and true retention value. Since learning our craft in the data operations group at American Express, we have helped leading companies around Silicon Valley leverage their data. This includes customer data, engagement data, product and services data and more.

Whether it is called Big Data or the traditional name of Database Marketing or the sometimes used term CRM, data is an often under utilized strategic asset. At Reaching SMBs, we know that data informs us that not all Small Businesses are created equal. So, we focus on the following areas: