Design and Mapping

Before any type of program (0r product implementation), it’s important to define your goals and then list out how to quantify and qualify success. And to track all of this, you need to have the proper data strategy in place. You need to determine the elements you want to capture and then figure out how they map to other parts of your data infrastructure. The really successful companies integrate the following:

  • Prospect database
  • Customer database
  • Product / Merchandising database
  • Campaign database
  • Social Media engagement
  • Third party data