Future of Work: Transcript of interview with Cindy Jutras of Mintjutras.com


April 27, 2012


Host: Welcome to the Human 1.0 Future of Work series, hosted by Scott K. Wilder, a digital strategist and founding partner of Human 1.0.  Today’s interview is with Cindy Jutras, founder and president of Mint Jutras, a consulting firm that looks at the impact of enterprise applications on business performance.  Prior to Mint Jutras, Cindy was vice president, research fellow, and group director for the Aberdeen Group.


Scott K. Wilder: Hi there.  This is Scott Wilder from Human 1.0 and today, as part of the Future of Work series, we’re talking to Cindy Jutras.  And Cindy has had a lot of experience in the technology space, working at Aberdeen as well as her current company, Mint Jutras.  Cindy, thank you for joining us today.  Perhaps you can tell us a little bit about your current company.


Cindy Jutras: Sure.  Thanks, Scott.  Glad to be here.  Mint Jutras is – really, we’re an independent analyst firm and research firm.  We do electronic survey-based research and combine that with our experience and interactions with the actual consumers of technology, really looking for the business benefits that they bring to the business, as opposed to looking at technology for technology’s sake.


Scott K. Wilder: Great.  And when you – what sort of individuals do you interact with in companies, and what type of companies?


Cindy Jutras: Well, it’s interesting, because I survey those in a consumer company – not a consumer product, but the companies that consume enterprise applications are who I talk to electronically, and often I follow up with telephone conversations after that.  The people I deal with on a day-to-day basis and the people that actually I sell to, are the vendors that provide that technology.  So, I’m interested in providing good, rich content for them to reach out to their customers, their prospects, so that they can engage them in very much a business discussion.  So, I’m writing for the consumers of the technology, and I’m talking on a day-to-day basis with the technology providers that actually provide the enterprise applications.


Scott K. Wilder: So, you play a really important role, in between those two audiences.  On the folks who are developing the technology or writing the applications, what are some of their job titles and roles within the company?


Cindy Jutras: Very often I deal with product marketing; product management; often, the marketing department, because they’re the ones that are communicating the messages; and often talking, you know, depending on the company, right at the top management level of those companies.  Sometimes those that are, say, a chief product strategist or – not so much a chief technology officer, because they’re usually looking at the underlying technology, and I care less about the underlying technology for its sake, but more what that underlying technology – what the business benefits that it can produce for the – for their customers.  So, I always have a business conversation.  Even if it’s about technology, I’m always driving at, what’s the underlying business benefit for that technology?


Scott K. Wilder: Nice.  So, you know, usually I – this is really interesting, and – what you guys are doing there.  And, you know, I usually start these conversations a little bit differently, but – so, I want to step back for a second, and maybe you can just tell me how you got to, you know, where you are today, in terms of creating your own company?  What was kind of your journey, and some key – you know, key points in your career?


Cindy Jutras: Sure.  I actually started my career in the software business, and I started writing software.  Interestingly enough, my educational background is, I have a bachelor᾽s degree in math and physics with a concentration in computer science.  But I started my career working with software.  And I spent the next 30 years primarily working for software companies.


And during those 30 years I underwent a lot of sort of evolution as well as reinvention along the way.  For the last 22 years I never changed jobs; the company underneath me just kept changing through acquisition.  And I was actually involved in over those 22 years 14 different acquisitions, either being the acquirer or the acquiree.  And in 30 years it gives you a lot of time to do a lot of different things in software companies.  So, after 30 years I’d done just about everything I ever wanted to do, and sometimes some things I didn’t want to do, for software companies.  And it gave me a very good, rounded perspective of it.

I wanted to stay still involved in that enterprise application world, but I wanted to do something differently.  So, that’s when I made the move from working for software companies to actually going to an analyst firm.  And I went to Aberdeen and stayed there for about five years.  And then just decided it was time to go out on my own.  Because I had some very firm ways that I wanted to do the research.  And I’m very much – you could call me a data junkie.  I really thrive on that data.  So, I had some very clear ways that I wanted to go after the data and write about it, in a very rich – data-rich content way.  So, it was early 2011 that I went and founded Mint Jutras, and haven’t looked back since.  It’s been a great ride.

Scott K. Wilder: Got to love the entrepreneurship in you.  I love it.  I love it.  So, it’s interesting – so, 30 years ago, I imagine, just, there weren’t many women doing what you were doing at that time.  Is that…?

Cindy Jutras: No.  There were few women on the pure technology side.  But very quickly after I joined software firms, I found that, like I said, I sort of lost interest in the underlying technology just for technology’s sake.  And even though I have a scientific and mathematical background, I also had – was drawn to really using data and learning a lot, and I wound up looking at it much more from the business benefit standpoint.

So, as – in doing that, I worked very consultatively.  For example, in my 30s my title was either manufacturing consultant or manager of manufacturing consultant.  You know, I was a woman—virtually always the only woman in the room.  I was dealing with manufacturing companies.  And in my 30s I looked like I was about 18.  So, I had about 37 seconds to prove my credibility.  So, I got very good at doing that very quickly.  And I think that’s stood me well in moving on from that.  I don’t look 18 any more.  I’ve earned every single one of these gray hairs,

Scott K. Wilder: So, you know, today, what do you see as kind of some of the big challenges for women in your field?  And, you know, what are some ideas to help, you know, other women, in terms of getting ahead?

Cindy Jutras: Well, it’s an interesting sort of paradox.  Because, first of all, we’re usually in the minority.  And one of the mistakes a lot of women make is, because they’re living in a man’s world, they try to act like a man.  And, you know, the advice I would say is, you know, you don’t have to act like a man.  You can act {laughter} like a woman.  But you also have to be good at what you do.  You will never get a buy as a result of it.  You will always be asked to prove yourself more than probably a man in the same position.

For years, I honestly didn’t – I never felt any kind of discrimination.  But in the past ten years I’ve started to feel some of that.  So, I understand how women can feel like there’s some discrimination.  Sometimes it’s with men that are – more – it’s more likely to happen with men outside of the United States than within the United States, I will say.  And many times it’s based on projected stereotypes.  But I think there’s also a little hint of something that my husband keeps telling me.  And my husband keeps telling me, is that, men are afraid of smart women.  And sometimes they act that way, whether they are or not {laughter}.

Scott K. Wilder: Yes.  What about in terms of – you know, I know you are very familiar with SAP.  In terms of products and technology, what advice do you have for companies that are developing products, services, et cetera?  Should they think about women differently?  How should they approach that, if they wanted to try and expand their audience?

Cindy Jutras: Well, I think they have to recognize that there are differences between men and women; but those shouldn’t really play in how they deal – you know, they should deal with the person and the individual.  And each individual is different.  And if you learn to read people well, you’ll learn to deal with men well and you’ll learn to deal with women well.  So, I would avoid having any kind of generalization beyond that, because then you get into the stereotypes.  I think you just have to look at everyone as an individual.

Scott K. Wilder: Yes.  I’m just trying to press down a little bit on the technology itself.  Do you think men and women use technology differently?

Cindy Jutras: I think there’s probably more difference between age categories today than men and women, unless you have a woman that’s not lived in the business world.  And certainly, there are a lot of women that haven’t lived in the business world.  You know, for many, many years, the primary good career paths for women were teaching, and nursing, and some other categories, and not necessarily in the business world.  And I kind of bucked that trend back when I started my career, and have always lived in the business world.

So, I view technology the same way as anyone that’s a seasoned business veteran.  Now, if you take a woman my age that has never been in the business world, then they’re going to look at it more from a consumer standpoint.  And I’ll be honest with you—from a consumer standpoint, I’m not a big consumer of technology.  I don’t own an iPod.  I don’t own an MP3 player.  I don’t look at technology from a consumer standpoint as much as I do from a business standpoint.  So, it really depends on which perspective you’re looking at technology.  And when I look at technology, I don’t – as I said, don’t look for technology as the next gee-whiz thing.  I don’t – you know, I wouldn’t buy an iPad to look cool.  I would buy an iPad if I thought it was really going to contribute to my ability to do my job and build my business.

Scott K. Wilder: And what would that look like, in terms of how it helped you do your job better, or it helped your business?

Cindy Jutras: Well, quite frankly, for me in my business, an iPad doesn’t do much for me.  Because I interact with technology in a very interactive way.  If I was just reading a lot and consuming a lot from the Internet, and just browsing the Internet, then an iPad would be the perfect device for me.  But I’m working my laptop constantly.  Even when I’m on the road, I’m writing, I’m analyzing data, and I’m very interactive with it, as opposed to just consuming things either in print or off the web.

So, for me, it’s not necessarily a good addition to what I carry on the road.  But for someone – for, say, a CEO who isn’t actually producing the kinds of things that I produce, and are just being informed and looking for someone to push data to them, it’s probably the perfect tool.

Scott K. Wilder: Got it.  So, how do you stay up to date with what’s going on in the industry?  You know, what resources do you use, whether it’s, you know, traditional print or whether it’s websites, blogs—things like that?

Cindy Jutras: For what’s going on in the industry, I rely primarily on Google Alerts.  And I set the frequency of them differently depending on what I’m looking for—whether it’s a topic or whether it’s about a company.  You know, I follow all the major vendors that I deal with on a regular basis.

I also follow Twitter.  And, you know, I see other people that are trying to follow, you know, 38,000 different people, and I wonder if they’re really following them or it’s just a ploy to try to get people to follow them, and pump their numbers up.  Because, quite frankly, I actively follow probably about 100 people.  And that becomes very difficult.  I know that I miss a lot, but there’s enough overlap that – sometimes, the breaking news, I get first on Twitter before I see it anyplace else.

I sort of browse other places, and there’s a few blogs that I have RSS feeds from.  So, I rely on those types of things, really, to keep up on news events.  Plus, the vendors that I have the best relationship with, will proactively reach out to me.  So, it’s important for me to keep those relationships solid, so that they proactively either pre-brief me or pre-announce things to me, so that I don’t even have to follow them; I’m having them push news out to me.

Scott K. Wilder: Interesting.  So, what bloggers come to mind, in terms of who you follow?  And then in terms of your Google Alerts, what are some of the key phrases or words that you have set up?

Cindy Jutras: The Google Alerts are primarily around the specific companies and vendors that I follow.  And then there’s a few sites that – and a few blogs that I actually get the RSS feeds to; but I will be honest with you, if you send me more than one thing a day, then I will take you off that list, because I don’t want to be barraged by it.  For example, I used to have an RSS feed from ZDNet.  I admire a lot of the bloggers that actually contribute to ZDNet, but I don’t do an RSS feed, because it was cluttering up my inbox too much and sending me a lot of things I didn’t care about.  So now, I proactively go out and look if I need it.

And then there’s some others that just – I don’t have too many of those right now, because of that, and I rely on myself to go out and look at Twitter occasionally.  It’s – you know, as I move from one thing to the next, I’ll go out and check the Twitter stream.  But probably I’ll only go back about 15 minutes, because it’s that long.

Scott K. Wilder: Are there any bloggers that come to mind off the top of your head, that you think are – you know, that help you in terms of being successful?

Cindy Jutras: They’re – I think that – particularly with SAP, I think Jon Reed is very good.  I look at what Dennis Howlett writes, and sometimes I think he’s just getting a little too cranky.  But he’s obviously a very smart guy.  So, I look at him.  And I look at – you know, there – from an SAP standpoint, I think Jon is good.  I think from a general finance and accounting standpoint, I think Dennis is good.  You know, there aren’t any other specific ones that come to mind.  I follow what Laurie McCabe does from an SMB standpoint.  And so, you know, otherwise, I just really look at the Twitter stream, and depending on what catches my eye.

Scott K. Wilder: Got it.  What about online communities, whether it’s Oracle’s, or SAP’s, or, you know, other companies?  Do you participate in online communities?

Cindy Jutras: I will – I’ve joined some LinkedIn groups.  And I – how much I – time I spend on them is really proportional to how real and interactive and constructive the discussions are there.  And they tend – what I find for LinkedIn groups is, they start off great.  They start off being very informative, very constructive—a lot of good exchange.  And then somehow a lot of them deteriorate to the point where it’s either just a bulletin board for promotions, or it winds up just being, you know, people complaining to each other.  So, there’s a few of those that I’ll – you know, I will have notifications sent to me usually on a weekly basis.  And I’ll just scan the discussions to see if there’s anything I really want to engage in.  And I probably have about a dozen LinkedIn groups that I belong to.

Scott K. Wilder: Is it more the kind of product or company information, or more like industry information, or a combination of both?

Cindy Jutras: It’s really a combination of both.  There’s a few industry.  There’s a few – for example, you know, small business discussions, which tend to be good.  There’s a few ERP discussions that tend to be good.  There’s one on software as a service that used to be good, but has kind of deteriorated.  I will say that I’ve recently joined the – an HR group, and I don’t follow HR as an analyst specifically.  But it sort of overlaps with the enterprise application – you know, ERP-focused enterprise application work that I do; and therefore it’s important for me to kind of keep abreast of what they’re talking about.  And that’s a very engaged group and good conversation.  So, you know, it’s really a mix.

Scott K. Wilder: What – I mean, when you say good information, or it’s a good group, I just want to drill down a little bit about what makes it good or helpful.

Cindy Jutras: Well, for example, I’ll give you another example of one where the community is very well engaged, and it’s on Six Sigma.  And Six Sigma is very much a discipline, and there’s all sorts of conversations there about how to go about certain performance improvement techniques.  A lot about, you know, how Six Sigma can apply in certain areas.  And people are very engaged, and they talk about their own experience, and they really offer some good experience and some good advice.  And that’s what I – and they’re very engaged.  It’s not unusual to have, you know, 200 comments to a – in a good discussion thread, that can go on for several weeks.  That, to me, is a very engaged – and a group that is really looking to exchange good ideas, and not necessarily just promote their own brand or their own way of thinking.

Scott K. Wilder: How would a company like SAP or Oracle make their community more useful for someone like yourself?

Cindy Jutras: I think talking about different business issues, as opposed to necessarily just going down the product and the technology route; but actually get engaged in conversations about how people are using some of the technology, whether it’s theirs or whether it’s a competitor’s, in order to actually produce good results.

And I think that’s one of the problems they run into, is they talk about the technology, and they present the technology as this great technology, and then someone has to go figure out how they might be able to use it for their own business benefits.  And when you’re talking to large IT staff in large enterprises, that’s appropriate.

Small and medium size companies start by saying this business problem; how can I solve it?  So, I think you have to turn the discussion sideways.  Instead of talking about the technology and figuring out how it can help, you have to figure out what needs to be done and then figure out what technology can be applied to solve that problem.

Scott K. Wilder: So, just to play back – so, it’s focus first on the actual business issue or problem that exists within these companies, and then build out from there what – how you would approach it?

Cindy Jutras: Right.

Scott K. Wilder: Got it.

Cindy Jutras: Figure out what technology already exists that can help, or figure out what technology – how it needs to be changed in order to help more.

Scott K. Wilder: And how could a company like that help support your business?

Cindy Jutras: Well, you know, to support my business, I need end users who are looking to be educated, in terms of how enterprises can use technology to improve their business; and then recognizing that that kind of education and content is important to their marketing and sales efforts by the vendor.  Oftentimes, the vendors’ biggest problem is formulating the – is creating the need in the mind of the customer for the technology or the application that they have.  I can help them do that.  But I need, first of all, the – an audience for my – for what I write, who’s willing to be educated; and you need a vendor who understands the value of that, in terms of translating their solution into business value.

Scott K. Wilder: Yes.  Yes, I know.  That’s – as someone who does consulting myself, yes, I can {laughter} relate to that.  You know, you mentioned that data’s really important to you, earlier, and you’ve been in the space for a while.  I’m just curious, kind of, what trends you see impacting technology, product design, product development, other areas, in the coming years?

Cindy Jutras: Well, I think some of the ones that – SAP has been pretty spot-on in spotting some of those trends.  First of all, the – you know, the push to the cloud has been continuing.  In the world I live in, which is focused primarily on ERP, but then expanding around it – in the past I’ve called ERP the last bastion of resistance to SaaS or cloud.  But I see that breaking down, and I think eventually, you know, it won’t be a separate topic.  It will just be a different way of running the solution.  And you may run it on-premise; you may run it in the cloud; but it’s just going to be one of those decision factors, and it won’t be a major point.  So, I see that happening.

I also see mobility having a bigger impact than it does today.  Everyone is carrying a mobile device.  So, from a device standpoint it’s become enormously pervasive.  What’s not pervasive now is being able to directly interact with enterprise data from that mobile device and actually take action.  Most people want to be – get their alerts and notifications on their mobile device; but nine times out of the ten, once they have that alert, then they turn that smartphone into a dumb phone.  They pick up the phone and call someone, and they have someone else actually take the action or investigate the issue.

And that’s largely because the top-level executives usually don’t have their hands directly on the enterprise application, whether it’s ERP or another application.  And I think in order to be really productive and have the enterprise data and the enterprise application really be fully effective, they have to start connecting directly to those senior-level executives.  And the mobile device is probably the best vehicle to do that with.

Then you certainly have the whole areas of what some people call big data.  And a lot of people think that big data is only for large enterprises; but when you start looking at data that’s not just the structured data of the enterprise application, but also the data that’s coming in from the web, you can have very tiny companies very quickly overwhelmed with the volume of data that can potentially hit them, if they were willing and able to make use of it.

You know, and there are other things.  There are a lot of people that are calling it social business, and social enterprise, and social ERP.  I tend not to do that.  I tend to look at it from what these social streams can bring, and that’s connectivity, and collaboration, and openness.  Those are important.  But if you start talking social to someone, say, in the manufacturing world, they’re going to shut you down.  Because they view social as something people do on their personal time.  They do want to collaborate.  They do want to monitor activity.  But to them, that’s not social.  So, they can get hung up on that word.  So, what a lot of people mean by social, I buy; I just don’t call it social.  I think those are probably the biggest trends.

Scott K. Wilder: And how do you think the organizations should set themselves up to be successful in those areas they are able to address, you know, those new technologies or new paradigms?

Cindy Jutras: Well, I think they have to look at them for what the business value is going to bring them.  You know, don’t look at technology and try to figure out how they might use it, because then they may not solve the business problems they have.  I think – like I said before, they have to look at it from the standpoint of, what is my problem?  Do I need to become more efficient?  Do I need to make decisions faster?  Am I getting the data that I need for that decision?  Most companies have a data problem, and they never articulate it as a data problem.

So, if they start to recognize that they need a better job of managing that data, reaching the data, and handling the data, then they’re going to find that the only way they can do that is through some of these technologies, whether it’s accessing it over the cloud, whether it’s through a mobile device, whether it’s monitoring activity streams, or commentary, et cetera.  By looking at what – understanding what problem they need to solve, and then searching for the technology that can help them solve the problem, then they’ll arrive at that destination, technology-enabled, and also solving a problem.

Scott K. Wilder: Do you think that the CIO’s role or CTO’s role will change?

Cindy Jutras: I think it has to, particularly if cloud becomes more prevalent.  You’re going to have fewer technology staff.  Maybe even in larger companies, it’s changing.  Because I’m finding the interest in SaaS and the interest in cloud actually escalates with company size; it doesn’t decline.  So, I think you’re going to have less people needed for that actual care, feeding, and monitoring of the technology.  You’re going to need companies – you’re going to need IT people in those companies that think more strategically, that can actually help a line of business person understand what pieces of technology will help them solve those problems.

So, the most successful IT people – they will understand those business problems, where in the past they didn’t necessarily have to, except maybe at the very top.  Now, as you’re engaging on a different level and you’re not just doing the routine maintenance of the IT, you have to look at it in terms of mapping the technology to those business problems.  And they’d better understand what those business problems are.

Scott K. Wilder: No, that’s a really good point.  You know, one of the things that we find is, the – getting – the challenges of getting the CMO and the CIO to sit down in the same room and go through some of those business issues together.  So, really interesting point.  And so, that was from the CIO/CTO perspective.  What about from, kind of, product development or product design?

Cindy Jutras: On the vendors’ side, you mean?

Scott K. Wilder: Yes.

Cindy Jutras: Oh, well, I think they need to do the same thing.  I think those vendors that have the best relationship and are most engaged with their customers, continue to add more value, and more value, and more value to their customers, which helps them sell to new customers.  The ones that grow somewhat distant and think that they want to push the company and the product, say, to new dimensions, or new geographies, or new markets, and do it without the customers’ interaction, are – you know, they’re developing ivory tower kind of solutions.  And when those hit the street, sometimes reality really sets in.  Because they haven’t lived the life of the customer.  And what it looks like in the back office R&D location, and what it looks like from the actual customer’s side, can be very different perspectives.

Scott K. Wilder: I think it’s a really important point, about living the life of a customer.  Scott Cook from Intuit used to say, you’ve got to walk in their shoes for a while…

Cindy Jutras: Yes.  Exactly.

Scott K. Wilder: …to really understand them.

Cindy Jutras: So – and if you can’t actually walk in their shoes, you have to walk beside them.  So, you know, let the customer guide you, and really listen to the customer.  I think that’s where SAP has really improved over the last few years, in terms of really getting more in tune with what their customers want and what their customers are saying.  And companies – ERP or other enterprise application companies that don’t do that, are just going to start to fall short of meeting the real needs.

Scott K. Wilder: How do you get them to embrace that approach?

Cindy Jutras: I think you point to others that are successful doing it.  And they may be small companies that are extraordinarily successful and growing very fast.  And you may see very large companies that are doing – that are maintaining their market advantage and their reach.  But, you know, they have to understand that they do have to understand the real needs, even if it’s just looking internally.  You know, companies that use their own software are going to have a different feel for – at least some of the company are going to have a different feel for it, than if they’re not.

Scott K. Wilder: Yes.  Well, Cindy, this has been pretty amazing.  You know, I like – first of all, I have one last question; but before I ask that, are there things that have occurred to you that you didn’t say, that you think might be useful for, you know, folks, in terms of thinking about how to approach the enterprise market, the future, or even, you know, if you’re a woman trying to get into technology?

Cindy Jutras: Well, I think on that regard, you know, a woman getting into technology—there really shouldn’t be any barriers to getting into it.  There’s more, you know, variability in terms of how successful you are.  And, you know, I think you just have to recognize that everyone has their own individual strengths, and go for your individual strength.  And don’t get caught up on what a man would do versus what a woman would do.

And the other thing that I would encourage other women out there is, I think that – I think it was Madeleine Albright that said, there’s a special place in hell for women that don’t help women.  And, you know, there’s a lot of truth to that.  I know I go out of my way to try to mentor and coach other women, and try to lend some experience that I have.  If nothing else, I have a lot of years behind me, in terms of seeing things that worked well and seeing things that didn’t work well.  But, you know, you can’t lose sight of the fact that we’re all individuals and we have to all operate that way, whether a man or a woman.  But women are working in a man’s world.

Scott K. Wilder: It’s interesting you mention Madeleine Albright.  She – I think yesterday it was announced she won the Medal of Freedom.

Cindy Jutras: Oh, that’s fantastic.  I hadn’t heard that.

Scott K. Wilder: Yes.  It was announced yesterday. And there’s a very good show on NPR – I think it’s talk – no, it’s the Diane Rehm show.  She interviewed her yesterday.

Scott K. Wilder: So, my one last question that I like to ask is, what are you reading these days?  Or what do you recommend that, you know, if you’re a reader, what people, you know, in this space, or actually even outside, you know – any books, websites, publications, that you suggest people look into?

Cindy Jutras: Well, you kind of caught me off guard.  I’ll be honest with you, I spend so much writing lately, I wish I had more time to read.  So, I get my news and I get my reading in very small chunks.  And I think, you know – look for sources where you can get things in those short, concise chunks.  You know, for world news, there’s a – you know, I happen to like one of the networks.  I happen to like ABC World News better than I like CNN and better than I like MSNBC.  But that’s personal – you know, that’s personal preference on my end.  And if I can’t hear that on the TV, then I look online for it.  And I do that on a proactive basis as opposed to have them push anything to me.

Scott K. Wilder: Great.  So, when I write this up I’m going to talk a little bit about your blog.  Do you want to just give a quick overview of Mint Jutras, and your blog, and what users should look for there?

Cindy Jutras: Sure.  And I would characterize myself as an analyst who has a blog, as opposed to a blogger.  And the difference I see there is, you won’t see everything I ever write on my blog.  I’m kind of selective about what I actually put on my blog and make freely available to the public.  There are other things that, quite frankly, that I write for individual vendors, that they license, and I help them push that out to their readership.  But by virtue of the fact that they are making it available – for them, they’re building their own brand, as well as building my brand.

So, if you’re looking at my blog, it’s things that are happening that are noteworthy events.  But I usually don’t do it just from a reporter standpoint.  I won’t just do a summary of an event or I won’t do a summary of, you know, either an activity or an event.  I will take a piece of that event that I think is most worthwhile to talk about, and sort of relate it to what I think that means to consumers of the technology.  So, a little more selective in terms of what I write about, and probably a little more selective in terms of how often I post to it.  It could be three times a week, or it could be once a week.  But it’s not a constant stream.

And it’s not unfiltered.  Oftentimes, if I’m talking about a vendor’s technology, I will have them fact-check it before I put it out there; as opposed to your typical blogger, which is going to be feeding that blog post on a daily, or even more often than daily, basis.

So, think of it more, as I said, as an analyst that posts to a blog.  Sometimes you’ll see me making reference to the data that I collect; sometimes you won’t.  So, it’ll be somewhat of an eclectic mixture.  But it will generally be about the impact that enterprise applications have on your business.

Scott K. Wilder: Yes.  That’s great.  And people can find it at mintjutras, M-I-N-T-J-U-T-R-A-S.com.  Cindy, I really want to thank you for your time today.  This has been extremely insightful.

Cindy Jutras: Well, you’re welcome.  Thanks for asking me, Scott.


Scott K. Wilder: Okay.  And I’ll be following up with you in the near future.  Once again, this has been Cindy Jutras, and her website is mintjutras.com, and this has been part of the Future of Work series with Human 1.0.  Thank you.