Measurement and Analysis

No content or community program should be launched without a well-thought out metrics program that is developed using industry benchmarks as well as your own company data. Leveraging our long history in web analytics, database marketing, and customer profiling, we create more than a dashboard. We create a scoreboard where you can measure your content’s or community’s ongoing performance. Each metric and each finding is actionable. Each leverages multiple platforms: web, mobile, tablets, etc.

Our measurement model is:

ReachingSMBs Measurement Model