Rings of Influence

  • Map out the Small Business social network: Visualize your Small Business related Tribes in a network map by relevance or by influence level. Identify clusters and connections between sources, groups and sub-groups. Identify opinion leaders among targeted groups.
  • Learn your relationship to other influencers: Map your social media and blog presence against your stakeholder Tribes. See who your key connections are, quantify your influence among specific tribes. Map competitors, partners and stakeholders.
  • Rings of influence basically stresses the importance of segmenting your stakeholders and identify new clusters. Social web mapping enables you to get a meaningful segmentation of your stakeholders. This is a powerful approach to support your outreach campaigns and identify stakeholder targets, based on their interest for your brand, for specific sustainability topics, and based on their ability to influence other stakeholders from the same group. It also allows you to potentially uncover new stakeholder groups for outreach in specific geographic locations of interest to your business.